This position is responsible for building a brand in the Digital Space, define strategic roadmaps and deploy solutions across paid, owned and earned channels. The role is to increase market share through design and implementation of an aggressive marketing plan based on thorough analysis and evaluation of the market for the company. The position will manage all aspects of current and future digital marketing and media. Roles and Responsibilities: · Customer Acquisition on all digital channels Facebook, SEM, Display Advertising, Affiliates, Re marketing and Email. · Keep pace with SEO, search engine, social media and internet marketing industry trends and development. · Explore new acquisition funnels across platforms, devices and content to reduce cost per lead and overall cost per acquisition. · Own the data analysis, reporting and dash boarding for the vertical and continuously optimize the marketing spends · Research strategic planning for paid and natural search campaigns and execute the same to deliver the defined goals on consistent basis to achieve ROI results. · Responsible for keyword selection and keywords ranking, Monthly traffic analysis, Google analytics and reports. Keep attention to the updates of Google's Algorithm. · High engagement modules with Facebook, Instagram & other social media platforms. · Ability to synthesize numbers, with proficiency in Customer Segmentation and Marketing Automation processes & tools · Optimise campaigns to maximise ROI with the help of A/B tests, data analysis, identifying trends and insights and improve conversion rate consistently from landing pages and lead generation forms. · Capable of collaborating with Digital agency and other vendor and get work done from them. · Getting content written / edited from content writers. · Posting content on WordPress site / blog / social media sites Roles and Responsibilities. · Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords · Stay on top of key trends and best practices in digital marketing, competitive landscape, and the industry to develop winning strategies · Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools and provide internal reports regularly
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Industry: Consultancy
Functional Area: FMCG
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