Job Description

1. Develop and Implement Marketing Strategies:
   
• Create and execute comprehensive marketing plans aligned with overall business objectives.
• Identify target audiences and tailor marketing strategies to reach and engage them effectively.
2. Digital Marketing:
   
• Oversee digital marketing efforts, including social media, email campaigns, SEO, SEM, and content marketing.
• Utilize marketing automation tools to optimize campaign performance.
3. Brand Management:
   
• Maintain and enhance the company's brand image through consistent messaging and visual identity.
• Ensure brand guidelines are followed across all marketing materials and platforms.
4. Market Research:
   
• Conduct thorough market research to identify industry trends, competitive landscapes, and customer insights.
• Use market intelligence to inform strategic decision-making.
5. Team Leadership:
   
• Lead, mentor, and inspire a high-performing marketing team.
• Foster a collaborative and creative work environment.
6. Campaign Development and Execution:
   
• Conceptualize and execute creative marketing campaigns to drive brand awareness and lead generation.
• Monitor and analyze campaign performance, adjusting strategies as needed for optimal results.
7. Data Analysis:
   
• Utilize data analytics tools to measure the success of marketing campaigns.
• Make data-driven decisions and provide insights to improve marketing effectiveness.
8. Budget Management:
   
• Develop and manage marketing budgets, ensuring cost-effective allocation of resources.
• Track expenses and report on ROI for marketing initiatives.
9. Vendor and Stakeholder Management:
   
• Negotiate and manage relationships with external vendors, agencies, and partners.
• Collaborate with internal teams and stakeholders to ensure alignment with marketing goals.

Qualifications:

• Proven experience in digital marketing, brand management, and team leadership.
• Strong analytical skills with the ability to interpret data and trends.
• Excellent communication and interpersonal skills.
• Demonstrated ability to think creatively and strategically.
• Proficiency in using marketing tools and analytics platforms.

Company Profile:

Salary: Not disclosed

Industry: Modelling

Functional Area:

Role Category:

Employment Type:

Keyskills