Analyze marketing metrics, such as campaign performance, conversion rates, and ROI, to evaluate the effectiveness of our marketing channels and tactics.
Monitor and forecast marketing trends, using a data-driven approach to identify gaps and suggest strategic initiatives.
Utilize Amplitude (Google Analytics/Adobe Analytics) to monitor, analyze and report on web traffic, user behavior and customer journey, and provide actionable recommendations for improving our digital marketing efforts.
Work with Enrollment Counselors, Sales Development Representatives, and other teams to establish productivity metrics, and measure, analyze, and report performance against them
Contribute to the continuous improvement of our data collection and analysis practices.
