Job Description
Essential competencies:
? 1-2 years of experience in Trade activation, Product Promoters / demonstrations, in Paints/FMCG industry.
? Understanding of the retail trade channel, outlet-level promotions, in-store and retail-counter product demos, displays, event management.
? Good communication skills in Hindi/Regional language, English would be an added bonus.
Retail Activation
? As a part of the regional team for retail activation, you will be reporting to the Regional marketing coordinator and closely work with Sales Executives.
? You will coordinate and execute promotional activities at outlet level for your assigned area and focus on improving live product demos, group activities, end-user activities, product promotions and brand visibility of all products, merchandising and events.
? You will be responsible for establishing a good rapport with the retailers in your territory and work closely with the Sales Team (post activity) to improve secondary and tertiary sales from the territory.
? You will gather the details of end-users such as painters, carpenters, fabricators in the area from retailers and will be responsible for end-user painter/carpenter meets, small group Activity, meets, contractor meetings etc.
Company Profile:
Salary:
Industry: Any / Others
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Keyskills
